Overview
Google Ads is the world's leading online advertising platform, enabling businesses to reach customers across Google Search, YouTube, and the Google Display Network. By integrating Google Ads with Kanalio, you gain full visibility into your customer journey, from the first ad click to the final booking.
This integration allows you to:
- Track Conversions Automatically: Sync booking data back to Google Ads to optimize your bidding strategies.
- Real-Time Performance Monitoring: View campaign costs and ROI directly within your Kanalio dashboard.
- Enhanced Attribution: Understand which keywords and campaigns are driving the most value for your business.
How to Integrate Google Ads
Integrating Google Ads with Kanalio is a straightforward process using OAuth 2.0. Follow these steps:
- Access the Dashboard: Log in to your Kanalio account and navigate to Settings > Integrations.
- Select Google Ads: Click on the Google Ads card and select Connect.
- Authorize Access: You will be redirected to the Google sign-in page. Choose the account that manages your Google Ads campaigns.
- Grant Permissions: Review the permissions requested by Kanalio and click Allow.
- Select Account: Once redirected back to Kanalio, select the specific Google Ads Customer ID you wish to sync.
- Configure Conversions: Choose which Kanalio events (e.g., "Lead Generated", "Booking Confirmed") you want to send back to Google Ads as conversions.
How to Get Your API Credentials
While Kanalio uses OAuth for most operations, some advanced features might require a Developer Token or specific Client IDs.
Obtaining a Developer Token
- Sign in to your Google Ads Manager Account.
- Navigate to Tools & Settings > Setup > API Center.
- If you haven't already, apply for a Developer Token by filling out the required information.
- Once approved, your token will be visible in the API Center.
Finding your Customer ID
Your Google Ads Customer ID is a 10-digit number (e.g., 123-456-7890) located in the top-right corner of your Google Ads dashboard.
Frequently Asked Questions
1. How does Kanalio track Google Ads conversions?
Kanalio uses a combination of the Google Click ID (GCLID) and server-to-server API calls to ensure conversion data is attributed accurately, even if the user blocks cookies.
2. Do I need a Google Ads Manager Account (MCC)?
No, you can connect individual Google Ads accounts directly. However, using an MCC makes it easier to manage multiple accounts if you are an agency.
3. How often is the data synced?
Kanalio syncs performance data (costs, clicks, impressions) every hour. Conversions are sent back to Google Ads in real-time as they occur.
4. Can I see my campaign costs in Kanalio?
Yes. Once integrated, Kanalio pulls spend data so you can see your real-time ROAS (Return on Ad Spend) for every campaign.
5. What happens if I disconnect the integration?
Kanalio will stop receiving data from Google Ads and will no longer send conversion events. Your historical data within Kanalio will be preserved.
6. Is my data secure?
Absolutely. Kanalio uses industry-standard OAuth 2.0 protocols, meaning we never see or store your Google password. You can revoke access at any time from your Google Account settings.
7. Can I manage my ads or budgets from Kanalio?
No. Kanalio is designed for tracking, attribution, and optimization. All creative management and budget changes should still be handled within the Google Ads dashboard.
8. Does this integration support Google Ads conversion adjustments?
Yes, Kanalio supports sending conversion adjustments if a booking is cancelled or modified, ensuring your Google Ads data remains accurate.
