Overview
TikTok Ads helps businesses reach audiences across TikTok. Kanalio is integrated with TikTok Events API so supported conversion events can be sent from Kanalio to a configured TikTok web pixel or offline event set.
How to connect TikTok Ads
- In TikTok Ads Manager, prepare the web event source or offline event set you want to use.
- Obtain the event source ID and an Events API access token. A test event code can also be used during validation.
- Share the connection details securely with the Kanalio team so the destination can be configured for your account.
- Select the supported conversion source and verify a test event before using the connection for reporting.
Scope of the connection
The connection sends supported conversion events when the event contains the data and consent required by TikTok. Campaign creation, budgets, creative management, and attribution reporting remain in TikTok Ads Manager.